As from 30th April this year, nestled amongst adverts featuring sweet meerkats and tasty morsels from M&S, we will be treated with adverts from abortion clinics.
Of course, the new rules issued by the Broadcast Committee of Advertising Practice (BCAP) and The Committee of Advertising Practice (CAP) are couched in friendly terminology, as according to them, this is really just advertising: “Post-Conception Advice Services (PCAS)”. Now doesn’t that sound better than advertising “Abortion Services”.
We’re duly reassured that PCAS is all about offering a wide range of services such as: Advice on health and well-being, provision of ultrasound services and so on. Well what decent person would argue against advertising these innocuous sounding services?
We’re assured of sensitive treatment of the subject and appropriate scheduling.
Of course, the crux of these new rules is to remove the prohibition on commercial PCAS advertising on TV and Radio. Welcome to our living rooms Marie Stopes and British Pregnancy Advisory Services.
And let’s be brutally honest for one moment. Organisations such as Marie Stopes and British Pregnancy Advisory Services may well camouflage themselves, but when we boil it down, they are in the business of abortion, evidenced by the fact that they are Britain’s biggest abortion lobbyists.
And let me reveal the really sinister anomaly in these new rules.
Those PCAS groups that do not refer women to abortion services, i.e. pro-life groups, must declare this fact in their adverts; however, those groups that do refer women for abortion, do not have to declare this fact, and further, they are under no obligation to declare a financial interest in women opting for termination!
How sinister is that? And this particular rule is devised under the concept of transparency. How ironic is that?
These new rules are also being legitimised in that commercial pro-life pregnancy services will now be able to advertise also. One problem with that, there are no commercial pro-life pregnancy groups in the UK. They’re all not-for-profit and so will never be able to afford to advertise on TV and radio in the same way as the hugely wealthy abortion providers.
These adverts will be subject to the rules in the Code requiring advertisements not to be harmful, offensive or misleading.
Well, I certainly think abortion is rather harmful to the baby. I find the prospect of abortion providers advertising on TV and radio offensive. And the legitimisation and desensitisation which comes through advertising on mainstream TV and radio is certainly misleading.