I noticed some Twitter activity today relating to a sexually provocative T-shirt retailed through the clothing chain Next.
I’ll hand over at this point to The Vicar’s Wife for the outcome:
The other thing this week (which I bizarrely forgot to mention earlier) was a short-lived campaign online to get Next to withdraw from sale a grim t-shirt showing a woman in a sexually provocative pose. Alongside the picture of the woman were extracts from a book which included a bible verse, taken from The Message. So not only was it demeaning women but there were also possible copyright issues about the bible text used. This is not what I expect from Next, where I bought some socks for the Joker (aged 9) only this morning.
The campaign was short-lived because Next withdrew the t-shirt from sale in the space of an afternoon. People were alerted to the issue through a couple of blogposts, Twitter and Facebook. They then contacted Next through Twitter, Facebook, email and by telephone. And Next responded swiftly.
It’s always worth complaining.
Wow, talk about a swift resolution and kudos to Next for their prompt response.
Tags: Internet & Technology