In a survey on attitudes to online mission, the majority (84%) of respondents agreed that the online space is a huge mission field, with 65% revealing that they use social networks like Facebook, Twitter and YouTube to share their faith in an intentional way. 71% post links to Christian sites or content with missional values, while 73% intentionally post or link to content in order to share their faith.
Interestingly, social media activity is prolific across the age spectrum and is not just a preserve of young people as is widely thought. However, younger people are more likely to have a larger proportion of non-Christian friends, and are more active in sharing their faith online: 87% of 16-18 year-olds said they do so intentionally. Older people are less confident to share their faith online than they are offline, but recognise the opportunity to do so: 92% of 35-44 year-olds agree that online is a huge mission field. Altogether 79% of the sample agreed that the best way to evangelise is through relationships.
Church leaders are more engaged than average in social media activity and welcome the use of the medium for ministry and evangelism. However, of all respondents only 25% said their church encourages online mission, with 78% saying churches should be more active in online mission.