ChurchAds have revealed their new Christmas 2011 poster:
ChurchAds had this to say about their new campaign:
We are asking individual Christians and church fellowships to donate towards a National Christmas Advertising Fund. Every penny of this will be spent on advertising in national newspapers, on posters in major shopping centres and on radio.
Research has revealed that 85 per cent of people agree with the statement that “Christmas should be called Christmas because we are still a Christian country”. But it also shows that only 12 per cent of adults know the facts of the Christmas story in any detail.
So if we Christians really want to keep Christmas focused on Christ, we must constantly re-tell the story of his birth in ways which engage positively with the public’s interest.
Our “Christmas Starts with Christ” campaign re-tells the Christmas story in modern, secular contexts to capture the general public’s attention and interest. Poster ads in previous years have set the nativity in a bus shelter and featured a dramatic “Jesus babyscan”. Radio ads have placed the story in a football match, horse race and pop chart countdown.
Research shows 61% of people surveyed like the message “Christmas Starts with Christ”, with 41% saying it makes them think more about the true meaning of Christmas.
This year we have a very simple but dramatic idea. To re-set the nativity in modern professions and high street fashions. Shepherds become cycle couriers and plasterers. Wise men are successful entrepreneurs and their gifts are iconic “treasures” of modern culture: a Swarovski crystal perfume bottle, a Faberge egg and a replica Damian Hirst skull. All are sharply dressed. But the traditional nativity arrangement is unchanged, with Jesus as its clear focus. And the message is compelling: “However you dress it up… Christmas Starts with Christ”.
It’s the meeting of Christianity and high street consumerism, with Christ in the middle.
In the final few days before Christmas, millions of people will be heading for shopping centres. Could there be a better time to expose them to this Christian message?
Church leaders across the denominations have welcomed the campaign and are urging Christians and churches all over the country to get involved.
Love it. And we should support this.
Enter stage: The Rev Dr Peter Mullen (Ebenezer Scrooge) – Boo…Boo…Hiss..Hiss
No doubt all this clodhopping heavy glitziness will be described as “ironic” and “prophetic”.
Well, I suppose we should all just enjoy a good giggle at the churches’ latest expedition into the land of idiocy. Except for one thing which troubles me deeply. The replacement Wise Men are cast as three successful entrepreneurs. And I worry as to how the church hierarchy will answer for this sign of conspicuous consumption and the virtues of capitalism when they next go to talk adolescent politics with their mates in the Occupy camp outside St Paul’s.
You should read the whole miserable piece in the Telegraph to see what a negative, miserly, moany, cheap, piece this really is.
And what a breathtaking example of utterly missing the point.
The whole premise of the poster is that it doesn’t matter a hoot about your bling, it doesn’t matter about your wealth, it doesn’t matter about your gifts; it’s ALL about Jesus.
That’s the point Mullen.
So to conclude. Good for ChurchAds for another fantastic poster campaign and congratulations to Rev Dr Peter Mullen for winning my coveted “Scrooge of the year” award. Boo….Boo…Hiss….Hiss…He’s behind you….