Believe TV punished by Ofcom for claiming televangelist Paul Lewis ‘Miracle Olive Oil Soap’ cures cancer
Monday, August 22nd, 2011Gordon notifies us on Twitter of a rather depressing case involving Believe TV, a ‘Christian’ channel broadcasting on the Sky platform.
You can find all of the details on this PDF link and this particular case is dealt with on pages 11-24.
This is the nub of the case:
In January 2011 the Advertising Standards Authority (“ASA”) informed Ofcom that it had written to the Licensee [Believe TV] on 22 December 2010 regarding the broadcast on Believe TV of two programmes, featuring the televangelist Paul Lewis, on 21 and 22 December 2010. Both programmes featured Paul Lewis’s “Miracle Olive Oil Soap” which it was claimed has healing properties that can cure serious illnesses such as cancer.
And this is Ofcom’s conclusion:
The protection of viewers from harm and exploitation is a fundamental requirement of the Code. This is particularly the case where those viewers are vulnerable and therefore likely to be more susceptible to any claims made, and where some of those claims were made overtly and in a manner which was akin to advertising. In this finding Ofcom records breaches of Rules 2.1, 4.6, 10.2 and 10.3 of the Code. Although the contraventions of Rules 10.2 and 10.3 cause concern, Ofcom considers that the breaches of Rules 2.1 and 4.6 it has recorded in this case are so serious as to warrant consideration of a statutory sanction.
These breaches occurred because over a period of several months the Licensee clearly did not have adequate compliance arrangements in place and, as a consequence, potentially put its viewers at risk of harm to their health and safety, and of exploitation. When Ofcom in 2008 previously recorded breaches against Paul Lewis content broadcast on other channels in 2007 and 2008, the regulator stated that the breaches of Rule 4.6 were very serious because the promotions of the Paul Lewis products improperly exploited the susceptibilities of vulnerable viewers of these religious channels.
By failing to ensure it was aware of previous adjudications relating to similar Paul Lewis content, the Licensee broadcast further Paul Lewis content of this type and other similar content, as detailed in this finding. This raised similar concerns relating to Rule 4.6 of the Code and exploited the susceptibilities of the most vulnerable viewers. The Licensee also broadcast material where there was a likelihood that significant potential harm may have resulted.
It is Ofcom’s view that any material broadcast which may lead to a material risk to the health and safety of the audience must always be considered a significant breach of the Code. In deciding what further regulatory action to take in this case, Ofcom took into consideration all relevant circumstances in addition to the material broadcast by the Licensee.
Ofcom considered that at no time were steps taken by the Licensee to provide adequate protection to members of the public from harm or exploitation, taking into account the fact that the self selecting audience of Believe TV, given that it is a religious service, may have been less likely to question the potentially harmful and exploitative content broadcast. The Licensee did not appear to have adequate compliance arrangements in place prior to its meeting with Ofcom. At this meeting the Licensee sought to reassure Ofcom of its compliance arrangements. The internal guidance note provided by the Licensee after the meeting however did not reassure Ofcom of the adequacy of the Licensee’s compliance procedures going forward.
Ofcom also had regard to what it considered was the Licensee’s overall very poor compliance, as demonstrated by its failure to keep itself informed about and act on the previous ASA and Ofcom breaches for the Paul Lewis content, and to ensure it was fully aware of the requirements of the Code and its responsibilities as a broadcaster. This poor compliance placed vulnerable viewers directly at risk of harm and exploitation. For all these reasons, Ofcom considers the breaches of Rules 2.1 and 4.6 specifically set out above relating to various broadcasts between 22 December 2010 and 1 February 2011 and recorded in this finding are particularly serious. They are also repeated.
Consequently, the Licensee is put on notice that the breaches of Rules 2.1 and 4.6 in this case are being considered for the imposition of a statutory sanction. Ofcom advises all broadcasters transmitting religious content containing examples of faith healing or “testimonies” of such healing to ensure that viewers who are vulnerable and/or suffering from serious illnesses are adequately protected from potential harm and exploitation. During this investigation, Ofcom has uncovered potential further concerns with the operation of this channel. These are currently under investigation by Ofcom’s Licensing team.
Breaches of Rules 2.1, 4.6, 10.2 and 10.3



