Steelroots a small UK Christian youth ministry has been threatened with legal action by a large US Christian media company – ‘The Inspiration Network Inc’
This is truly disgraceful.
David Walker of the Cartoon Church Blog alerted us on Twitter last night of the extraordinary case of a huge US Christian media company – The Inspiration Network Inc – issuing a heavy handed legal demand against a small Sheffield church youth group.
Their crime was to have the same name.
The Inspiration Network registered ‘Steelroots’ (a for-profit division) as a service mark in the US and Europe and own and control the steelroots.com domain.
The small Sheffield based youth group own and operate the steelroots.org.uk domain.
David has written on this case here.
This has also now been picked up by Canadian blogger – BeneD – and I urge you to hop over and have a read as there is some really good background info such as:
The Inspiration Network was bought by Morris Cerullo in the 1980′s from Jim Bakker for 7 million and was the former PTL Satellite network. The network headquarters in South Carolina is called The City of Light (really!). The City of Light (93 acres of promises from the prosperity gospel peddling organization) just isn’t coming together as promised.
Morris Cerullo’s son David Cerullo, who runs INSP, rakes in big bucks. The Steelroots division is run by David’s son Ben. According to Guidestar, Cerullo makes more than any other religious broadcaster in the US.
Bene D goes on to say:
The Cerullo’s network people could have written Sheffield without legal heavy-handedness, offered to help with transition costs, re-launch etc. But they didn’t.
An 80 million dollar a year network and music videos, versus a couple of church trusts. Kids sponsoring other kids in Tanzania, versus boy bands. We can’t be trusted to tell the difference between .com and .org., a website and a television network. Entertainment versus service. Too tough for me. It’s about the bottom line, can’t have a donation going to the wrong place now can we? There is a City of Light to build and a world-wide media dream to pursue.
Anyway read it all for yourself, it’s a good piece.
The steelroots.org.uk website now has this disclaimer:
The ministry formally known as Steelroots Youth Community.
If you are looking for the US TV Channel ‘steelroots’ a subsidary of INSP this is not it! It can be found at….
And on Twitter:
Right guys and girls. We have to change our name. Pronto. What shall we call ourselves??
This is a disgraceful case of unChristian bullying and is all about the cash and nothing else.
Shame on them!